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Once upon an American dream : the story of Euro Disneyland Preview this item
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Once upon an American dream : the story of Euro Disneyland

Author: Andrew Lainsbury
Publisher: Lawrence, Kan. : University Press of Kansas, 2000.
Series: Culture America.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Once Upon an American Dream is a story of global capitalism on a grand scale. Lainsbury has plumbed company archives and interviewed key players to give readers the real view from Le Chateau de la Belle au Bois Dormant (Sleeping Beauty's Castle). He cracks open the Euro Disney controversy to reveal the park not as a tragic experiment in exporting American culture but the result of European efforts to import a  Read more...
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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Andrew Lainsbury
ISBN: 070060989X 9780700609895
OCLC Number: 41649738
Description: xi, 292 pages ; 24 cm.
Contents: 1. A Disneyland for Europe --
2. Designing the Euro Disney Resort --
3. Marketing a New Magic Kingdom --
4. Rescuing the Euro Disney Resort --
5. It's a Small World, Inc.
Series Title: Culture America.
Responsibility: Andrew Lainsbury.
Local System Bib Number:
373585

Abstract:

Firsthand experience and research shed light on claims that Euro Disneyland is nothing but American cultural imperialism. A former employee goes beyond media bites and academic scorn to examine  Read more...
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-As Lainsbury shows, Euro Disneyland gave great aid and comfort to Disney critics for a number of reasons: cost, political ramifications, French cries of cultural imperialism, and the financial woes Read more...

 
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